Mirza Burhan
AI Automation, Software & Growth Specialist
Dubai, United Arab Emirates · +971 56 934 4940 · +92 333 6544442 · mirzaburhan.com · linkedin.com/in/mirzaburhan
Languages: English, Urdu, Hindi, Punjabi, Arabic
Profile
Digital growth strategist and developer with 10+ years of experience and 143 completed projects. Builds AI automation, AI agents, AI-powered software and fast, SEO-ready websites, backed by hands-on SEO, analytics and performance marketing.
Core services
- AI Automation
- AI Agents
- AI-Powered Software
- Website Development
- Software Development
- SEO and AI Search
- Performance Marketing
- Digital Strategy and Delivery
Experience
Digital Marketing Lead, Itmad Certification (formerly TUVSW)
Dec 2023 - Present
- Leads digital marketing, SEO and website performance for an accredited certification body.
Digital Marketing Executive, Alliance Global Holding Group (UAE)
May 2023 - Nov 2023
- Reported 25% more leads and a 35% search ranking improvement.
- Lifted organic traffic 30% and cut bounce rate 20% using Adobe Analytics.
- Doubled social followers and secured influencer partnerships.
Head Marketing Strategist, Optimum Tech (DEVSBETA)
Jul 2021 - Mar 2023
- Marketed custom software, app development, AI systems and business automation.
- Reported 40% sales growth in six months and 20% higher Google Ads ROI.
- Managed a team of nine marketing professionals.
Marketing and Operations Manager, White Rose Events (Royal Palm Marquee)
Sep 2019 - Jul 2021
- Reported 120% higher PPC conversion rate and 60% organic ranking gain.
- Grew YouTube subscribers 40% and ran content calendars, A/B tests and quality audits.
Web Developer, XuluLabs LLC
Feb 2015 - Jan 2016
- Wrote testing best-practice documentation and reviewed requirements.
Skills
AI and Automation: AI automation, AI agents, Generative AI, Large language models (LLM), OpenAI API, Claude API, ChatGPT integration, Prompt engineering, RAG (retrieval-augmented generation), AI chatbots, Workflow automation, n8n, Zapier, Make.com, WhatsApp Business API automation, CRM automation, Business process automation
Development: Astro, JavaScript, TypeScript, Node.js, Python, HTML5, CSS3, Tailwind CSS, REST APIs, API integration, WordPress, WooCommerce, Shopify, Git, Responsive web design, Software testing and QA
SEO and Analytics: Technical SEO, Local SEO, E-commerce SEO, Generative engine optimization (GEO), Schema markup (JSON-LD), Keyword research, Content optimization, Core Web Vitals, Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, Semrush, Ahrefs, Moz, Conversion rate optimization (CRO), Data analysis, Reporting and dashboards
Marketing: Digital marketing, Performance marketing, Google Ads (PPC), Meta Ads, Email marketing, Social media marketing, LinkedIn marketing, Content marketing, YouTube marketing, B2B marketing, Lead generation, Brand strategy
E-commerce: Amazon, eBay, Shopify, WooCommerce, Helium 10, Jungle Scout, Listing optimization, Product feed management
Management: Project management, Quality assurance, Multi-site management, Team leadership, Stakeholder communication, Agile delivery
Education
M.Phil Computer Science, University of Lahore, Pakistan (2017 - 2021)
BS (Hons) Computer Science, Government College University, Faisalabad, Pakistan (2011 - 2015)
Certifications
- Data Analytics - Google and Coursera (Jul 2022)
- Fundamentals of Digital Marketing - Google Digital Garage (Apr 2020)
- Advanced Digital Marketing - DigiSkills (May 2023)
- Advanced Search Engine Optimization - DigiSkills (May 2023)
- Advanced Lead Generation - LinkedIn (Aug 2022)
- B2B Marketing on LinkedIn - LinkedIn (Aug 2022)
- SMM: Strategy and Optimization - LinkedIn (Aug 2022)